Citizen Promaster Dive Watch in the Florida Springs
Exploring Florida’s freshwater springs and photographing the new 37mm Citizen Promaster Dive watch. Check out the results!
Citizen Promaster Dive
Images and article by William Drumm
Exploring Florida’s freshwater springs is like stepping into another world—one where crystal-clear water carves its way through limestone caverns, ancient cypress trees stand tall above, and sunlight filters through in surreal, shifting patterns. It was the perfect setting to capture the new 37mm Citizen Promaster Dive watch in action. For another world-class freshwater dive, see my guide to the Santa Rosa Blue Hole in New Mexico.
I met up with some friends at Ginnie Springs, a legendary dive spot in Florida, for a few days of freediving and photography. This was my first time diving in the springs, so the first part of the trip was all about getting our bearings. The unique mix of clear spring water and tannin-filled river water created some breathtaking visuals—red and rainbow-hued wisps weaving through the blue, something I’d never quite seen before. Right away, I knew this would be the ideal location to create images that showcased the watch and the environment in a fresh, exciting way.
Bringing the Citizen Promaster Dive to Life
The first shot of the day was a simple but striking one—placing the scuba tank-inspired packaging of the Citizen Promaster Dive underwater, with the stunning features of Ginnie Springs in the background. While shooting, I had a spontaneous idea: what if we played with the concept of the watch as a symbol of adventure, like an underwater engagement ring? My friend Ren played the part of an underwater proposer, while Cassandra took on the role of the surprised recipient. It was a fun experiment, but the midday sun was high overhead, creating harsh contrasts. So, we switched things up and focused on freediving shots, taking advantage of the clear blue springs and the darker tannin-stained water to craft compelling compositions.
As the light softened later in the day, I revisited the proposal concept, positioning the divers at the edge of the dark and clear water where the contrast really made the moment pop. We shot the scene multiple times, refining every detail to get that perfect balance of depth, clarity, and drama.
Capturing the Essence of the Promaster Dive Watch
The next day, we returned to the springs to fine-tune our images and add more dynamic close-ups of the Citizen Promaster Dive 37mm just beneath the surface. These types of shots are some of my favorites—watching the light reflect off the dial, catching the intricate details, and using my camera’s dome port to create surreal distortions as the lens breaks the surface.
I worked with both the coral and purple-dialed Promaster Dive watches, paired with their silver-tone stainless steel bracelets. The colors popped beautifully in the spring water, and after two full days of shooting, I had the images I envisioned—ones I knew Citizen would love.
Why the Citizen Promaster Dive Stands Out
Beyond its sleek design and bold colors, the Citizen Eco-Drive Promaster is a watch built for real adventure. It’s ISO-compliant and water-resistant up to 200 meters, making it a perfect companion for divers and freedivers alike. The oversized hands and bright luminous markers ensure legibility even in low light, while the uni-directional dive bezel and distinct crown at 4 o’clock add to its classic dive aesthetic.
But what really sets it apart is the Eco-Drive technology, which means it’s powered by any light source and never needs a battery—a game-changer for those of us who spend a lot of time off the grid. Plus, the collector’s scuba tank-inspired box is a fun nod to the watch’s dive heritage.
Join the Adventure
Photographing the Citizen Promaster Dive in the Florida Springs was an unforgettable experience. It’s a place where time slows down, where every dive reveals something new, and where a rugged, reliable timepiece truly belongs.
Check out some of the final images below and learn more about the Coral and Purple Dial 37mm Citizen Promaster Dive timepieces. If you want to keep up with more of my underwater photography adventures, subscribe to my newsletter (sign-up form below) and follow me on Instagram.
Learn More About William
Thanks for reading. To learn more about my mission visit my about page. To see my favorite images visit my portfolio, and if you are interested in purchasing prints (a portion of each sale goes to marine conservation efforts) then take a look at my fine art prints. Plus, to see even more of my images and to connect with me, make sure to follow me on Instagram!
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What a fantastic way to blend nature and product photography! I love how the springs’ natural beauty played off the watch’s design. Did you find that the environment itself influenced your concept, or did the watch dictate the mood for the shoot?
Great question! I played with the watch design and used the environment to accent it’s features and colors. Hope you have a great day.
I’ve never been to Ginnie Springs, but the mix of clear blue and tannin-red water makes me want to plan a freedive there. I’d love to try that underwater “proposal” concept and see how a 37mm Promaster looks on my smaller wrist.
I’ve never been to Ginnie Springs, and the mix of tannin wisps with clear blue water sounds surreal. I want to try freediving there with a compact dive watch and play with that underwater proposal concept. Next time I shoot, I’ll wait for softer light instead of midday glare.
I love how the Florida springs’ glow echoed the Promaster’s blue accents in your shot. The way the current light filtered through the water reminds me of a morning dive I did years ago—yes, the setting really does set the mood for the gear.
I really appreciate the comment. It is a dream location for shooting, so still and clear.
Yes, the soft light is a must. Those images would have been much better in softer light.