man scuba diving with fish
William Drumm

About

William Drumm, underwater photographer
Who I Am

Underwater photographer, filmmaker and ocean ambassador

I am a Denver-based underwater photographer, filmmaker and ocean ambassador specializing in high-end brand photography, fine art prints and marine conservation storytelling. I create underwater imagery for some of the world’s most respected brands.

I am a long-term partner with Scuba Diving International (SDI), producing photography and video across campaign work, certification media and global brand storytelling. I photographed the ‘Hit Me Hard and Soft’ album cover for Billie Eilish. My work runs in brand campaigns across multiple industries and in major media outlets worldwide.

I hold a BA in Journalism and a BS in Ecology and Evolutionary Biology from the University of Colorado Boulder, and I am a PADI Divemaster.

200K+Instagram community
Millionsreached every month
5 continentsof dives logged

My background

My path to the ocean started with science. My dual degrees from the University of Colorado Boulder, a BA in Journalism and a BS in Ecology and Evolutionary Biology, reflect a lifelong pull between storytelling and the natural world. That combination defines my approach: every image is both a visual and a story, and every story is grounded in how ecosystems actually work.

I have logged dives across five continents, with repeat expeditions to Statia (St. Eustatius), Cabo San Lucas, the Yucatan, Tonga, Monterey and Queensland, Australia. Before founding Drumm Media I worked in documentary production, scientific research and photojournalism, a background that shapes the depth and intentionality of every project I take on.

I am based in Denver, Colorado, and I work globally.

Billie Eilish, Hit Me Hard and Soft album cover photograph by William Drumm
The Album Cover

Billie Eilish, Hit Me Hard and Soft

My photograph is the cover of Billie Eilish’s album. It was made in the water, on a real shoot, and it is still the strangest sentence I get to write.

Read how the shoot happened

Underwater photography and brand campaigns

I photograph marine wildlife, brand campaigns and fine art projects in some of the most remote waters on earth, from the humpback whale corridors of Tonga to the bull sharks of Cabo Pulmo, from the caves of the Yucatan to the sea lion colonies of the North American west coast. My work balances technical precision with a storytelling instinct that brands trust for campaigns requiring both visual impact and authenticity.

I create dynamic imagery that elevates brands while championing the natural world, with a clear commitment to sustainability built into every partnership.

Brand partnerships and ambassador work

I work with brands as an ambassador and content partner, creating high quality imagery while promoting companies I actually believe in. I have a decade of experience with ambassador marketing, and I use those partnerships to push sustainability and ecological responsibility rather than treating them as an afterthought.

Talk about a partnership

The Work

Selected clients and work

  • Scuba Diving International (SDI)Long-term brand photographer and visual partner
  • Billie EilishArtist photographer, ‘Hit Me Hard and Soft’ album cover and campaign
  • PBS and Natural History New ZealandContributing cinematographer, ‘Big Pacific’
  • Citizen Watch USThree years of brand photography and campaign content
  • Golden Rock Resort, St. EustatiusExpedition photography and brand content
  • CressiDive equipment brand collaboration and commercial photography
Trusted By

Partial client list

SDI, Scuba Diving InternationalCressiBARECitizen WatchSuuntoSeikoPADIGoProCarharttFordMercedes-BenzSeattle AquariumGolden Rock Resort, St. EustatiusTurneffe Island ResortAtlantis Resorts, PhilippinesNimmo Bay Wilderness ResortGreat Bear LodgeTweedsmuir Park LodgeFrontiers North AdventuresTravel ManitobaDestination BCDestination CanadaNew BrunswickBelize

A selection of brands, destinations and organizations I have created work for.

The Road Here

Timeline

William Drumm photographing underwaterPresent

Photographing the ocean and selling the work as fine art prints. New images from every expedition, made to order in paper, canvas, acrylic and framed.

Underwater portrait photography by William Drumm2025

Launched Allure Aqua, my underwater studio for portrait and creative work: figures, fashion and fine art made in the water rather than on land.

SDI One Dive Family campaign photography by William Drumm2024

Built and rolled out SDI’s ‘One Dive Family’ global brand architecture and marketing campaign. Read the story

William Drumm with an underwater camera housing2021

Launched Drumm Media, a boutique marketing agency.

William Drumm filming sea lions underwater2015

Cinematographer for PBS’s Big Pacific documentary.

William Drumm, early underwater photography work2013

Started full-time photography and film production.

Conservation

The ocean is why I pick up a camera. People protect what they love, and a photograph is one of the most direct ways to build that love. I use my platform to advocate for marine protected areas, shark conservation and the protection of ocean wilderness, and 5% of every sale goes back to the ocean.

Read more about the conservation work →

Work with me

For collaborations, brand partnerships, commercial photography, film projects or print licensing, get in touch at info@williamdrumm.com.